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Video Marketing: Some Popular Campaigns

Video is the future of online marketing, and the future is now! It has become an effective tool for reaching a large target audience. Video is the best way to bring your message to life.

Always consider the audience you are trying to reach, and ensure the video is relevant to them. Whether you wish to entertain or inform, your videos need to look professional in order to portray a level of trust in your business. Typically there is some price sensitivity when it comes to advertising budgets, but video production is now more affordable than ever and should definitely be incorporated into a business’ overall marketing budget. More than half of all companies are now making use of the medium and profiting from it.

Here are some examples of companies who took advantage of online video marketing and captured the attention of not only their existing consumers, but new ones as well.

Dove :-
Real beauty sketches, this video got 60.5 million views. Dove uses the help of a police sketch artist in this marketing campaign to show women that they are more beautiful than they think they are by comparing self-descriptions to those of strangers.

Pepsi Generation:-
With around 44 million views, this was a big thing for Pepsi. Pepsi hired the most popular and happening pop artist of all time. “The King of Pop”-Michael Jackson. He made a few brief cameos in this 1984 anthem spot for the “Pepsi Generation” campaign.

Old Spice:-
This campaign has been a huge viral success and took social media by storm, with a charming, shirtless; over-the-top Isaiah Mustafa cast as “Old Spice man”. Comedy done right is a winner, when it comes to online video campaigns.

Axe :-
With 35 million views, AXE hit the minds of men by using sexual appeal of women. And surely, they hit the right chord.

Companies both large and small can see great benefits by using online video. The fact that consumers are ready and willing to watch online video should be more than an incentive; it is now vital to incorporate it into a company’s marketing strategy.

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Infographic By Vital Media

Diagram of business success

Video: Growth of Online Marketing

A connection with the customer is always at the top of the priority list when it comes to business. In today’s business world it runs on two factors- communication and quality of the service.

Video is the most effective way to communicate with today’s consumer. Today, more than 90% of large businesses in the world use videos as a means for promotion, marketing, customer care and even internally, to invoke the spirit of continuous improvement within a company.

The combined power of the Internet and videos, as a medium, has produced incredible advantages for business. T.V., Radio, Newspapers are no longer the only effective mediums for businesses to connect on a mass scale.

There are a lot of reasons responsible for the growth of online marketing over traditional marketing strategies. Here are some of the most important reasons:

*Internet: Research has shown that almost 85% of people who watch videos online about a particular product, are more likely to buy that product or subscribe to that service. With the Internet being a global connector, there is no stage bigger for a business to promote or advertise its products or services. It is the best platform for businesses to engage an audience, and effectively shows the quality of their services and/or products

*Technology: With the advancement of technology, videos can be produced much more affordably and are accessible over a wide range of formats. Another huge technological advancement that has made this medium explode is greater network bandwidth and increased access to networks, which allows viewers to watch video online and virtually uninterrupted, and in the quality it was intended to be viewed.

*Budget: Improvements and affordability in equipment are another factor. Budgets come down and quality goes up, making an online video marketing strategy a no brainer. Investing in professionals to produce your video content is key for making a good impression on your audience. Take advantage of the quality that’s out there.

Online video content is more affordable and more effective than traditional advertising. Technology, in all its forms, has culminated into making this medium a marketing powerhouse, which should not be ignored.

~Vital Media


Tis’ the Season?

Now that the ghosts and goblins are back in their graves for another year, the push is on for businesses to start thinking of ways to promote for a big one, the Christmas season.
It was a surprise to see that more businesses did not take advantage of online content during the Halloween season. An opportunity to easily produce something fun and entertaining was lost by most. One company that took advantage of this opportunity was Ikea.

The homage to Stanley Kubrick’s horror classic, The Shinning, was a very creative and fun way to engage an audience. But was it successful? With over 4,165,681 views on YouTube alone, I’d say yes, very successful. If you’re one of the few who haven’t seen it yet, take a look.


So why aren’t more businesses taking advantage of online content, especially during specific times of the year when seasonal content is likely to be shared? Not in the budget?

The current state of online video advertising, should be enough to convince businesses to implement an online video strategy. Online video is expected to reach 90 percent of all web traffic this year. With statistics like that, online video is a must-have standard piece of a business’ overall digital marketing strategy.

The fact that consumers are ready and willing to watch online video should be more than an incentive, especially during seasonal times of the year, when people are more than happy to get into the spirit of things. Implementation should be mandatory within advertising/marketing budgets in order to seriously connect with today’s consumer. If agencies are not implementing these strategies, then they and their clients are losing out on a very wide and very diverse viewing audience.

Just as advertising agencies create national campaigns; businesses like Vital Media create online video content to supplement those campaigns. These videos provide seamless integration within a national campaign, which is a logical up-sell. With correct positioning, the client will see how much sense it makes to deepen that market penetration. As a result, you get an advertising package that targets all aspects of today’s media, which is an irresistible prospect. The end result is a very satisfied client who knows their money was well spent.

The strategy is not just producing a video, but where to show it in order to maximize its view ability. Every business has social media. It is the most effective way to interact with consumers and stay current. By incorporating video content into your social media platform, you automatically improve your interaction with current consumers and when sharing this content comes into play, the prospect of gaining new consumers is inevitable. And don’t get me started on SEO. We’ll leave that for another day.

With all the advantages of online video content, it will be very interesting and exiting to see the new and creative ways in which companies start engaging audiences online. And, when you factor in the emotional connection you can make during the Christmas season, or any holiday for that matter, it’s a no brainer.

BTW, there’s only 50 more days until Christmas. Make them count.

~ Vital Media

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A few images from a current project for ‘Made You Look Jewellery’

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All aboard!

Remember the days when it used to depend on which day of the week it was? What cable package you sprung for? The 4-5 big broadcasters would shove content down our throats at a specific time, on a specific day.

Not anymore friends. I’m not sure if you’ve heard about this hot new technology everyone is raving about. Now if only I could remember what the kids are calling it. Intra… Intor… Inner….Oh right. Internet! Yes… that. And because of it, online video has arrived. And it hasn’t just tip-toed in like a teenager sneaking past his parents bedroom to go meet his friends in the park at 3am. No. It’s come in more like (and I hate to use this but) it’s come in like a Wrecking Ball! Minus the underage female in spandex licking a rusty sledgehammer.

Thanks to technological advances in affordable HD equipment, and growing bandwidth, it’s firing on all cylinders, and it looks like it’s only continuing to mutate.

Stay tuned because Vital Media isn’t just riding that train, we’re driving it. If you haven’t got your ticket yet, now is the time. Online video is where your business needs to go and Vital Media can take you there. Get on board!

Bring Your Message To Life


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