Just in time for Cinco de Mayo, Sauza 901 Tequila drops a real marketing gem. Sure it helps that Justin Timberlake is behind it, but that’s besides the point here. This could be anybody. The bottom line is that a brand saw an opportunity to do something a little bit outside the norm..and its working. Not only is the ad funny, but its beyond what 30 seconds of television time can facilitate. Online video campaigns allow brands to take advantage of the longer format capabilities to tell they’re stories without boundaries. Not to mention the timing with Cinco de Mayo upon us. Buen Trabajo Sauza 901 Tequila! (nice work) Happy Cinco de Mayo!